Best-of guide

Best lures: our top-scored picks

Right, here's the lot. Every bit of lures we've dug into, ranked by our on-paper score — that's our own desk research on specs, build and price across five things: product quality, performance, how much it helps you catch, ease of use and value for money. We haven't bank-tested these, so treat it as a smart shortlist, not gospel.

Top of the pile right now: Fox Rage Replicant Shallow Lure (9/10), Fox Rage Replicant UV (8.9/10) and Fox Rage Slick Shad (8.9/10). Tap into any review for the full lowdown, the comparison and a buying checklist.

Top tip: match the kit to how and where you actually fish before chasing the highest number. A cracking bit of gear for big open waters can be overkill on a snug club pond. How we score.

Fishing style
  1. Lures
    Fox Rage Replicant Shallow Lure90%

    Fox Rage

    Fox Rage Replicant Shallow Lure

    Available in 18cm / 7in and 23cm / 9in sizes

    Need a lure that keeps ticking over in the upper layers? The Fox Rage Replicant Shallow is built for slow retrieves, big predators and those overlooked bits of water where a standard lure runs far too deep.

    • Available in 18cm / 7in and 23cm / 9in sizes.
    • The 18cm version weighs 65g; the 23cm version weighs 125g.
    • Designed to work slowly in the first few feet beneath the surface.
  2. Lures
    Fox Rage Replicant UV89%

    Fox Rage

    Fox Rage Replicant UV

    Focused on the Jointed UV 15cm/60g version; the Replicant UV range also includes other shapes and sizes.

    A lifelike soft lure with a cracking roll, jointed movement and loud UV colour options. Here’s where the Replicant UV fits into your pike box.

    • The Jointed UV is available in a 15cm, 60g version.
    • The range also includes larger 20cm, 120g models, with some UK listings showing additional 18cm/80g and 23cm/130g options.
    • Jointed UV colour choices include UV Fire Tiger, UV Natural Perch, UV Perch, UV Pike, UV Ghost Ayu and UV Young Perch.
  3. Lures
    Fox Rage Slick Shad89%

    Fox Rage

    Fox Rage Slick Shad

    Available in 7cm, 9cm, 11cm and 13cm sizes

    A slim soft lure with a cheeky little tail kick, the Fox Rage Slick Shad is built for slow retrieves, jigheads and Texas rigs. Handy when predators want a more understated meal.

    • Soft-plastic shad with a slender, round-section body and subtle paddle-tail action.
    • Designed to keep swimming at low retrieve speeds, making it useful for slow presentations.
    • Belly and back slots allow Texas rigging, while the lure can also be mounted on a jighead.
  4. Lures
    Fox Rage Zander Pro Shad89%

    Fox Rage

    Fox Rage Zander Pro Shad

    Standard unrigged shad

    A paddle-tail soft lure with loads of vibration, plenty of colour choice and a tougher-than-average rubber mix. Here’s where the Zander Pro Shad fits into your lure box.

    • Available in 7.5cm, 10cm, 12cm, 14cm and 16cm sizes.
    • Paddle-style tail creates natural side-to-side movement, with high-frequency vibration from the body.
    • The robust rubber mix is claimed by Fox Rage to last five times longer than comparable soft baits.
  5. Lures
    Fox Rage Replicant Shad89%

    Fox Rage

    Fox Rage Replicant Shad

    Replicant Shad family, centred on the Replicant Wobble

    A proper soft shad with a thumping paddle tail, tough body and plenty of size options. Here’s where the Replicant earns its place in the lure box — and where it might be a bit much.

    • The Replicant Wobble is a soft shad with a large paddle tail and deep swimming action.
    • Available Wobble sizes are 7.5cm, 14cm, 18cm and 23cm, with listed weights from 10g to 155g.
    • The Wobble uses a super-resistant body, high-end hooks and an improved belly-hook rotation system.
  6. Lures
    Savage Gear 3D Goby Lure88%

    Savage Gear

    Savage Gear 3D Goby Lure

    Savage Gear 3D Goby Lure, standard 50mm model

    A 50mm floating goby imitation with a wide bill, rattles and a proper searching action. Handy for perch, chub and other coarse predators when they’re hugging rock, gravel or the deck.

    • 50mm floating ABS hard-bodied goby imitation weighing 7g.
    • Wide bill designed to bounce off rocks and the bottom, running at roughly 1–1.2m.
    • 3D-scanned goby detailing with a built-in tubular rattle chamber.
  7. Lures
    Fox Rage Replicant Jointed Lure88%

    Fox Rage

    Fox Rage Replicant Jointed Lure

    Fox Rage Replicant Jointed Lure

    A multi-part soft lure with a cracking swimming action, the Fox Rage Replicant Jointed is built for pike, zander and catfish. Here’s where it fits on the bank.

    • Multi-part jointed soft lure with a lifelike swimming action.
    • Designed for pike, catfish and zander.
    • Available sizes include 15cm, 18cm, 20cm and 23cm, depending on version.
  8. Lures
    Savage Gear 3D Line Thru Roach88%

    Savage Gear

    Savage Gear 3D Line Thru Roach

    18cm and 25cm · Slow-sink or moderate-sink

    A big, beautifully realistic roach imitation with a clever line-through system, made for anglers hunting proper predators in deeper water.

    • Based on a 3D scan of a real roach, with a soft outer body and hard-foam inner harness.
    • Available in 18cm and 25cm lengths, with slow-sink and moderate-sink options.
    • The 18cm weighs 80g in slow-sink form and 86g in moderate-sink form.
  9. Lures
    Savage Gear 3D Minnow88%

    Savage Gear

    Savage Gear 3D Minnow

    3D Minnow Diver, 75 mm / 9 g, Minnow colour, product code 57364-MEM

    A compact hard lure with a rolling, flashing action, slow-float behaviour and enough versatility for stillwaters, rivers and the odd cheeky pike.

    • 75 mm hard ABS minnow lure weighing 9 g.
    • Slow-floating design with a rolling and flashing action.
    • Based on a 3D scan of a real common minnow, with an arched body profile.
  10. Lures
    Savage Gear 3D Roach88%

    Savage Gear

    Savage Gear 3D Roach

    18cm and 25cm versions, available in slow-sinking and moderate-sinking models

    A lifelike, Line Thru soft lure with a cracking S-curve action. The Savage Gear 3D Roach is built for anglers hunting serious predators, not tiny perch tucked under the reeds.

    • Based on a 3D scan of a real roach for a highly recognisable prey-fish profile.
    • Three-section body, soft outer skin and pulsing side fins create an S-curve swimming action.
    • Available in 18cm at approximately 80g and 25cm at approximately 206g or 216g, depending on variant.
  11. Lures
    Savage Gear 3D Roach Shine Glider88%

    Savage Gear

    Savage Gear 3D Roach Shine Glider

    3D Roach Shine Glider — standard slow-floating version

    A proper roach-shaped glide bait with a wide roll, a tough TPE tail and a handy slow-float pause. Big-fish fare for anglers chasing predators on lure gear.

    • Available in 13.5cm/28g and 18cm/65g sizes.
    • Standard version is slow floating, with a listed medium diving depth of 1–2.5m.
    • Restricted kicking V-joint creates a wide gliding and rolling action.
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